How do people use electricity in their households, and how do they think about their energy usage? Together with partners from the Reach network STBY did a global study on this topic. The fieldwork, consisting of home visits to a wide variety of consumers and households, took place in 10 countries: Brazil, China, Denmark, France, Hungary, India, Japan, The Netherlands, Spain and the USA.
Role: research management
Global design research: how do people around the world charge their mobile devices?