Global design research: how do people around the world charge their mobile devices?

How do people use electricity in their households, and how do they think about their energy usage? Together with partners from the Reach network STBY did a global study on this topic. The fieldwork, consisting of home visits to a wide variety of consumers and households, took place in 10 countries: Brazil, China, Denmark, France, Hungary, India, Japan, The Netherlands, Spain and the USA.

Role: research management