TIPPING POINT

T-Mobile userlab to develop future mobile internet service
STBY organised an intensive day of concept testing with a mixed group of participants. For this occassion their London office was transformed in a ‘user lab’. In two intensive interactive sessions with both users and non-users of mobile internet, they first discussed a series of scenarios for potential future services and then sent them outside to do some individual experience-based exercises. During the exercises each participant was accompanied by a member of the design research team. In the group discussions afterwards, both the experiences of the participants and the observations by the design researchers were used as input.
Role: research manager
Website: stby.eu