For Bigga Fish and BANG Radio STBY set up and managed a youth study in London with an experimental approach. They trained and coached a panel of 5 young researchers in conducting interviews with inner city urban creatives. The young researchers then went out to find and interview their talented creative peers and STBY facilitated them in drawing out the main insights and conclusions. The aim of the study was to identify the most important needs for online support services to be offered by Bigga Fish and BANG. Throughout this process people from Bigga Fish and BANG were involved, in order to experience how user research contributes to the development of strategic thinking and creative concept development for future online services.
Role: research manager
Young Urban Creatives: a new approach to sharing and promoting creative work